• Presentations
• Demonstrations
• White Papers
• Content for collateral and websites
• Scripted and self-running demos
• FAQs

 Product or Service Launch

• Writing marketing and launch plans
• Creating collateral
• Crafting messaging
• Training
• Managing PR, press and review programs
• Managing press tours
• Building success stories and customer testimonials

Market Analysis

• Identifying and sizing target markets
• Determining markets that are appropriate for your company's unique talents

Customer & Market Research

• Customer research to determine critical features required for your products
• "Quick" surveys and customer interviews to rapidly and inexpensively validate ideas
• Market research through secondary research sources such as analyst firms and industry experts

Competitive Analysis

• Ensuring you have an accurate and non-biased picture of your competition
• Helping you determine whether to enter a market based on the current competitive environment

Engineering Team Support

• Determining feature versus schedule tradeoffs
• Making difficult feature decisions
• Deciding whether products are ready for first customer ship

Beta Site Management

• Writing early customer success stories
• Gathering initial product feedback
• Securing early customer wins to validate approach

Pricing

• Overall strategy
• Pricing matrices
• Discount levels & special pricing for education & other markets

Packaging and Shipping

• Defining and managing all in-box components
• Creating product packaging
• Working with operations to create bill of material and manufacturing plans

Other Services

• Strategic planning
• Management consulting
• Personnel (sales and marketing) review, search, retention
• Executive coaching